FC BARCELONA

FC BARCELONA

FC Barcelona fans across the North America grew with excitement when the team announced that they will be traveling to the U.S to face Real Madrid in arguably the biggest match in the InternationalChampions Cup’s history.


 "The entire activation presented in this multiple city tour was to engage and solidify relationships with the current fan base as well as expand the reach of the brand to new fans in the North American region" 

We’ve proudly announced the historic team’s arrival with a fully branded FC Barcelona tents outside of open team practices and fan festivals in New York, New Jersey, Washington DC and Miami. Photo-Op with the team's championship trophies, Meet & Greet Players, Bi-lingual (English & Spanish) Staffing for Merchandising & Give-Aways, Face-painting and Temp Air-brush Tattoo Artists. We enhanced the activation area with interactive sections to engage in physical activity with our "Goal-Score" where participants could try out their goal potential and a radar would clock the speed of their ball kick. From a memorabilia stand-point a larger than life size logo of the team was presented for the fans to sign an leave their mark at this event. The entire activation presented in this multiple city tour was to engage and solidify relationships with the current fan base as well as expand the reach of the brand to new fans in the North American region.

 

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GlueGo specializes in creating experiences that tell compelling stories and create long-term impactful connections, bringing brands to life, creating brand awareness and driving consumer interaction. Our innovational brand activation process entails digital campaigns, branding, consumer promotion, content creation and experimental Marketing.

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Phone: (305) 771-6050 

Email: info@gluego.com

 

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